→ For the Project Rock x Under Armour series, Sons of Summer took a comprehensive, end-to-end approach that encompassed every dimension of content creation. From initial concept development through final post-production, our team managed the entire creative ecosystem—meticulously crafting each workout video with surgical precision. We owned the entire production pipeline: developing the narrative framework, executing the filming with cinematic quality, managing all production logistics, and delivering polished post-production content that transformed fitness documentation into an inspirational storytelling experience.