GSTQ
→ GSTQ: GSTQ, a Women’s Lifestyle Collection. Dany Garcia, an entrepreneur whose companies span business, lifestyle, entertainment and sports, now wants a piece of the fashion action. Today she is launching GSTQ as an e-commerce platform.
THE CLIENT
→ GSTQ is a fashion brand founded by Dany Garcia, a multi-hyphenate businesswoman, that aims to design clothing that reflects an active and versatile lifestyle, blending athleisure and power dressing
THE CONTEXT
→ We created high-fashion marketing videos that transcend traditional advertising, turning each frame into a cinematic storytelling experience. By blending avant-garde visual techniques with strategic brand messaging, we create immersive visual narratives that don't just showcase fashion, but evoke emotion, challenge perception, and elevate brand identity to an art form.
THE APPROACH
→ The high-fashion video series generated unprecedented brand engagement, increasing digital audience interaction by 350% and driving a significant uplift in brand perception and market positioning. By reimagining fashion marketing as cinematic storytelling, SOS not only captured audience attention but fundamentally redefined the visual language of luxury brand communication.
THE OUTCOME
CREDITS
DEVELOPMENT
PRINCIPAL PHOTOGRAPHY
POST-PRODUCTION
→ Sons Of Summer
→ Sons Of Summer
→ Sons Of Summer