BEHING THE DESIGN
→ GSTQ: GSTQ is a fashion brand founded by Dany Garcia, aiming to empower women through clothing, focusing on athletic and performance-inspired pieces, and expanding into menswear. The name GSTQ is an acronym for "God Save The Queen", inspired by a song Garcia performed in her high school band.
THE CLIENT
→ In an unprecedented six-part documentary series, "SOS: GSTQ" pulls back the curtain on the extraordinary journey of transforming a visionary concept into a fashion brand. Follow the remarkable team behind GSTQ as they navigate the treacherous waters of luxury fashion, revealing the raw determination, collaborative spirit, and relentless innovation that define a truly revolutionary brand. More than just a behind-the-scenes look, this series chronicles the collective heartbeat of a team that refused to compromise. From late-night design sessions to high-stakes runway preparations, "Behind The Design" celebrates not just a designer, but an entire ecosystem of creativity, expertise, and unwavering commitment. Watch as designers, pattern makers, marketers, and visionaries work in perfect synchronicity to challenge the boundaries of modern fashion.
THE CONTEXT
→ SOS approached the GSTQ documentary with a raw, unfiltered lens, prioritizing authentic storytelling that reveals the intricate human dynamics behind brand creation. By employing an intimate, observational style, the series deconstructs the myth of the solitary creative genius, instead celebrating the collaborative innovation that transforms a fashion concept into a global brand. The result is a narrative that goes beyond traditional behind-the-scenes content, offering a genuine, multidimensional portrait of creative and entrepreneurial passion.
THE APPROACH
→ The Behind The Design documentary series elevated the brand's visibility and narrative. By authentically showcasing the brand's creative journey, the series not only attracted a global audience but also positioned GSTQ as a pioneering force in luxury fashion storytelling, transforming what could have been a traditional brand launch into a multimedia cultural moment.
THE OUTCOME
CREDITS
DEVELOPMENT
PRINCIPAL PHOTOGRAPHY
POST-PRODUCTION
→ Sons Of Summer
→ Sons Of Summer
→ Sons Of Summer